Client
International Game Technology
Role
Design Lead, UI, Art Direction
Year
2014-16
11 years ago when I was looking for a job, I made a mock homepage design for Blackburn Rovers so I could put it into my portfolio - at the time I was researching other sites for inspiration and saw Man United's. Fast forward 11 years and that same site still exists (pretty much), which in today.
At the time I was researching other sites for inspiration and saw Man United's. Fast forward 11 years and that same site still exists (pretty much), which in today
Mobile
Whilst we primarily were tasked with the re-design of the Website and Club App, there are lots of different microsite and promotional campaigns which need to be brought in line with the new Art Direction. In order to ease this transition and be as consistent as possible, we designed a Digital Style Guide outlying colour palettes, typography styles, iconography, app gestures, card behaviour and a lot more.
iPad
Whilst we primarily were tasked with the re-design of the Website and Club App, there are lots of different microsite and promotional campaigns which need to be brought in line with the new Art Direction. In order to ease this transition and be as consistent as possible, we designed a Digital Style Guide outlying colour palettes, typography styles, iconography, app gestures, card behaviour and a lot more.
DLC
Whilst we primarily were tasked with the re-design of the Website and Club App, there are lots of different microsite and promotional campaigns which need to be brought in line with the new Art Direction. In order to ease this transition and be as consistent as possible, we designed a Digital Style Guide outlying colour palettes, typography styles, iconography, app gestures, card behaviour and a lot more.
Style Guide
Whilst we primarily were tasked with the re-design of the Website and Club App, there are lots of different microsite and promotional campaigns which need to be brought in line with the new Art Direction. In order to ease this transition and be as consistent as possible, we designed a Digital Style Guide outlying colour palettes, typography styles, iconography, app gestures, card behaviour and a lot more.
Avatars
Whilst we primarily were tasked with the re-design of the Website and Club App, there are lots of different microsite and promotional campaigns which need to be brought in line with the new Art Direction. In order to ease this transition and be as consistent as possible, we designed a Digital Style Guide outlying colour palettes, typography styles, iconography, app gestures, card behaviour and a lot more.
